Cookie Policy

Our website cookies and how they are used in your experience with us.

What are Cookies?

Cookies are small text files that are stored on your device through your browser when you visit a website. Our website uses cookies to provide you with the very best experience we can. Almost every website on the internet uses cookies technology.

Cookies do many things, such as letting you move between the site pages correctly, optimising the content you are shown or making adverts you see more relevant to you.

Opting in to Cookies

By enabling cookies or keeping cookies enabled while using the site you are providing consent that we can place these cookies on your device.

Types of Cookies

First- and Third-party cookies

First-party cookies are those tracked and stored by the website you are visiting. They allow us to remember things like language settings, collect analytics and help optimise your web experience.

Third-party cookies are those created and tracked by websites other than the one for visiting but where they own some of the content on there, e.g. an embedded Youtube video, and are typically used for marketing purposes.

Persistent and Session cookies

Persistent cookies will stay on your device for a set time unless you delete them. Session cookies will only stay on your device during the session you are on the website and will be forgotten once you close your browser.

Which cookies do we use?

We use cookies for different reasons on our website:

  • To make our website function correctly, providing you with the best online experience we can (necessary cookies)
  • To remember your preferred settings during website visits both immediate and in future (preferences cookies)
  • To collect information about how you use our site (performance cookies)

Third-Party Marketing Cookies

Some of our cookies used within our site are provided by third parties or marketing partners. We use these because we want to be able to provide you with more tailored and seamless marketing and communications across all of the channels on which we interact with you (email, website and social platforms.)

These cookies enable us to do that better by allowing these partners to collect data on your interaction with our site and combine it with your interaction with content on other platforms such as LinkedIn and email. Understanding how you have interacted with our content across multiple platforms allows us to provide you with more relevant communications and advertising.

We might also use something called web beacons or browser storage. These allow us to store some data across a number of times that you might use the site from the same device or tell us when you may have visited a particular piece of content such as an email or a newsletter.

The cookies we use in this respect are:

Google Analytics

Our website uses Google Analytics to track and collect data relating to your website visit such as the pages you visit, how long you spend on each page, how you arrived at the site and what you click on while you’re visiting the site.




It is possible to opt out of Google Analytics cookies, follow this link here: Google Analytics Opt-out Browser Add-on.

You can also learn more about cookies from Google Analytics by reading this information from Optimise Smart and this information directly from Google:

(Please note, these are third-party sites and we are not responsible for their content.)

Google Ads


Used by Google Ads to re-engage the visitors that are likely to convert to customers/queries, based on the visitor’s online behaviour across websites.

For more information on the privacy policy of Google Ads you can visit the Google advertising opt-out page


Twitter Conversion Tracker

This cookie is from Twitter and helps us communicate better to our audiences between our website and the Twitter platform in terms of the content that we serve them.

For further information about the Twitter Conversion Tracker please see:

Hubspot Analytics


The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).


This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.


This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.


Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitorhas restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

You can read more about Hubspot and how they use and store data here (Please note, this is a third-party site and we are not responsible for their content.)

LinkedIn Analytics

You can read more about LinkedIn and how they use and store data here Linkedin Privacy Policy / LinkedIn Insight Tag

(Please note, this is a third-party site and we are not responsible for their content.)

Other Third Party Cookies

If you view something called “embedded content” on our site (e.g. when there is a Youtube video pasted in our page) then you might receive cookies from these sites – please make sure you check directly on the third party websites for more information about these cookies and how to direct them.

Your right to delete, prevent or turn off cookies

Of course, if you decide that cookies are just not for you, then you can disable them. You can do this in general across your browser, or you can pick and choose the sites that you want to allow to use cookies with you.

Here’s a list of how to disable cookies in different browsers.

If you want to know more about how to opt out of all cookies in your browsing experiences visit Network Advertising Initiative website or or

(Please note, these are third-party sites and we are not responsible for their content.)

Need more Information?

If you have any questions which are not addressed in this policy, we are more than happy to discuss any questions you have relating to website cookies.